ÉCONOMUSÉE® BC Artisans at Work - Phase 2

Société de développement économique de la Colombie-Britannique

Sources of Funding
ICET:$75,000
Applicant Equity:$5,000
BC Ministry of Jobs, Tourism and Innovation:$94,000
Artisan Enterprises:$70,000
Invest Agriculture Foundation:$20,000
Canadian Heritage:$5,000
Heritage BC:$5,000
Vancouver Island Tourism:$2,000
In Kind Contribution:$25,000
Total Budget: $301,000
Quick Facts: 

An estimated 12.4 permanent local jobs will be directly and indirectly supported by the new ÉCONOMUSÉE® sites.

Experiential and cultural tourism are on the rise in BC and the Vancouver Island-Sunshine Coast region has a variety of artisanal products and experiences that can benefit from further product development, marketing, and outreach. With the creation of Merridale Ciderworks (Cobble Hill) and Hazelwood Herb Farm (Ladysmith), ICET supported the first phase of an ÉCONOMUSÉE® network in the region in 2011/2012.

The ÉCONOMUSÉE® BC Artisans at Work project offers direct support to small artisan businesses by providing them with tools to guide development of their tourism product and to transform their workshops into interactive and authentic visitor experiences. In 2014, phase two was launched to add seven additional sites to the first two pilot sites, developing a cluster of sites and viable network. Funding will assist with site development and interpretation as well as support marketing and publicity campaigns and media outreach strategies.

Currently underway, the ÉCONOMUSÉE® BC Artisans at Work project has expanded the network to include a wide range of artisans. New ÉCONOMUSÉE® sites completed to date include: Mary Fox Pottery (Ladysmith), Tofino Cedar Furniture (Tofino), Wayward Distillation House (Courtenay), Townsite Brewery (Powell River), and Folki Herbs (Duncan). Benefits of the ÉCONOMUSÉE® network model include longer stays for tourists, more local spending, and a deeper understanding of a region which leads to return visits and positive word-of-mouth. Estimated impacts for the second phase of this project include 12.4 permanent local jobs, directly and indirectly supported by the new ÉCONOMUSÉE® sites.

2,500
person years employment created (construction phase)
50
locally elected officials and MLAs working together
$10.4
million annual provincial government revenue generated
2,600
post completion jobs created
$4.6
dollars leveraged for every ICET dollar invested
$230
million leveraged into the region
$49.1
million disbursed
$50.9
million committed
185
economic development projects
150
projects completed
36%
projects in small (less than 5,000) communities
50+
communities with ICET projects

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