Oceanside Initiatives Business Attraction Strategy

Parksville and District Chamber of Commerce

Sources of Funding
ICET:$30,000
Qualicum Beach Chamber of Commerce:$1,250
Parksville Downtown Business Association:$1,250
Parksville Qualicum Beach Tourism Association:$1,250
Nanaimo Regional District:$10,000
Town of Qualicum Beach :$5,000
City of Parksville:$10,000
Parksville and District Chamber of Commerce:$1,250
Total Budget: $60,000

With one of the finest climates and oldest median ages in Canada (60 years), the Parksville – Qualicum Beach region has an economy that is dominated by tourism and senior care facilities. The service sector wages in those industries mean that median income in the region is lower than the provincial average. In response, the Parksville and District Chamber of Commerce created an Economic Development Partnership called “Oceansides Initiatives” with representation from local government, Vancouver Island University, and the school district. These stakeholders were interested in diversifying the economy to attract new entrepreneurs and investment, raise the median income levels, and lower the median age of residents.

The objective for the Oceansides Initiatives Business attraction project was to prepare a strategic and tactical set of tools to attract the ‘lifestyle entrepreneur’ and increase the number of high-value, non service-sector businesses in the region. Deliverables include web, video and print lure pieces and materials for foreign and local investment presentations, trade shows and more. The final website can be viewed at: www.workpqb.com.

The Business Attraction Strategy project was completed in July 2014 and the region has a strategy, a set of tools and an implementation plan to create a regional presence within the lifestyle entrepreneur community. The project also facilitated the development of new regional relationships and a strengthening of previously existing partnerships. This high level of collaboration has led to the development of a more formal and permanent economic development structure and the develop of a broad regional economic development strategy.

2,500
person years employment created (construction phase)
50
locally elected officials and MLAs working together
$10.4
million annual provincial government revenue generated
2,600
post completion jobs created
$4.6
dollars leveraged for every ICET dollar invested
$230
million leveraged into the region
$49.1
million disbursed
$50.9
million committed
185
economic development projects
150
projects completed
36%
projects in small (less than 5,000) communities
50+
communities with ICET projects

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