Powell River Visitor Attraction and Marketing

Powell River Tourism

Sources of Funding
ICET:$44,507
UBCM/City and RD of Powell River:$29,479
UBCM/City of Powell River/Sunshine Coast Tourism:$48,000
REDI-BC:$67,000
Vancouver Coast & Mtn and Tourism BC:$30,000
Model Community Project and Tourism Powell River:$5,000
Total Budget: $228,986

Despite the fact that tourism has been established as an important contributor to the of Powell River and the Sunshine Coast economy, the area is still often considered a “best-kept secret” making it difficult to realize the region’s full potential.  The hosting of the 2010 Olympic Games in Vancouver provided an opportunity to capitalize on the fact that the world’s media would be assembled in Vancouver and would be looking beyond the city’s boundaries for stories of interest.

Recognizing this opportunity, Tourism Powell River assembled a portfolio of prepared stories, many by local writers, to promote their community. With the help of media relations expertise, the editorial content was used in print, electronic publications and on broadcast mediums. Tourism Powell River further increased their meeting and retreat capabilities by developing a strategy and tools to attract similar small and mid-sized gatherings to the area.

The project, completed in 2011, also included the creation of a Writer’s Conference and workshop.The Powell River Writer’s Conference brought together professionals and aspiring writers as an example of the community’s host potential. In addition, many compelling articles and stories highlighting the assets of the region appeared in a variety of media. Many writers have also been brought to Powell River on press trips.  The feature articles they have written provide increased visibility for the tourism industry in larger markets and international markets where they could never afford to advertise. 

ICET By The Numbers

2,500
person years employment created (construction phase)

ICET By The Numbers

50
locally elected officials and MLAs working together

ICET By The Numbers

$10.4
million annual provincial government revenue generated

ICET By The Numbers

3,650
post completion jobs created

ICET By The Numbers

$4.6
dollars leveraged for every ICET dollar invested

ICET By The Numbers

$236
million leveraged into the region

ICET By The Numbers

$50.5
million disbursed

ICET By The Numbers

$52.1
million committed

ICET By The Numbers

212
economic development projects

ICET By The Numbers

170
projects completed

ICET By The Numbers

36%
projects in small (less than 5,000) communities

ICET By The Numbers

50+
communities with ICET projects

2018-19 Annual Report

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