Remote Regions Enhanced Marketing Plan

BC Ocean Boating Tourism Association (BCOBTA)

Sources of Funding
ICET:$14,400
Revenue from Sale of Promotional Products:$7,700
Destination BC:$7,700
Total Budget: $29,800

Ocean-boating tourists are a significant driver of economic activity for coastal communities. The BC Ocean Boating Tourism Association (BCOBTA) has already completed two phases of a project to develop a boating network and marketing program with the AhoyBC.com website as a central component.

This project extends the marketing and product development efforts to include three remote sub-regions: Broughton Archipelago, Discovery Islands, and Vancouver Island West. These remote sub-regions are less-frequented by marine tourists and boaters, yet account for one-third of all BC ocean boating tourism revenue. Funding for this phase of the project supports the creation of enhanced community profiles, special showcases for remote sub-regions and development of themed circle tours, detailed content for trip planning, and other marketing and communication products to draw marine tourists to these regions.

Anticipated benefits from this project include an increase in marine tourism from both the boating and non-boating segments - including boat charters and visitors to marine resorts, offering wildlife and marine attractions. The Remote Regions Enhanced Marketing project will generate benefits for a variety of sectors including: aboriginal tourism, hospitality, marine goods and services, recreation and transportation. This high value marine traffic will also increase business startup and growth opportunities for marine sector services such as boat repair, winter moorage and other related maintenance and technical services.

2,580
person years employment created (construction phase)
50
locally elected officials and MLAs working together
$10.4
million annual provincial government revenue generated
2,615
post completion jobs created
$4.7
dollars leveraged for every ICET dollar invested
$278
million leveraged into the region
$47.9
million disbursed
$49.7
million committed
170
economic development projects
130
projects completed
38%
projects in small (less than 5,000) communities
50+
communities with ICET projects

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