Info-To-Go Mobile Visitor Center

Cowichan Lake District Chamber of Commerce

Sources of Funding
ICET Contribution:$30,000
Applicant's Equity:$30,000
In-Kind:$10,000
Lake Cowichan and CVRD F&I:$5,000
Destination BC:$6,500
Private Sector:$5,000
Public Contributions:$1,400
Total Budget: $90,400
Quick Facts: 

The Info-To-Go Center debuted alongside the 150th Canada Day celebrations at Mesachie Lake.

Home to the Lake Town Ranch, Lake Cowichan attracts over 50,000 attendees during SunFest and other major outdoor events. However, the majority of festival-goers were not stopping at the Lake Cowichan Visitor Center while attending events throughout the area, resulting in lost opportunity to direct guests to local businesses, lodgings and encourage longer stays.

Led by the Cowichan Lake District Chamber of Commerce, this project consisted of design and construction of a mobile visitor center that can be easily deployed at events around Lake Cowichan. The mobile visitor unit includes information about amenities and hospitality, iPads for online bookings, pop-up tents and chairs, and free wi-fi to attract visitors and provide information at events directly.

The project was completed in July 2017, and debuted alongside the 150th Canada Day celebrations at Mesachie Lake. Anticipated outcomes include increased length of stay and return visits among guests; increased spending for hospitality and local services; and support for new business growth and development.

ICET By The Numbers

2,500
person years employment created (construction phase)

ICET By The Numbers

50
locally elected officials and MLAs working together

ICET By The Numbers

$10.4
million annual provincial government revenue generated

ICET By The Numbers

3,650
post completion jobs created

ICET By The Numbers

$4.6
dollars leveraged for every ICET dollar invested

ICET By The Numbers

$236
million leveraged into the region

ICET By The Numbers

$50.5
million disbursed

ICET By The Numbers

$52.1
million committed

ICET By The Numbers

212
economic development projects

ICET By The Numbers

170
projects completed

ICET By The Numbers

36%
projects in small (less than 5,000) communities

ICET By The Numbers

50+
communities with ICET projects

2018-19 Annual Report

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