Sunshine Coast Regional Signage Strategy

Tourism Powell River Society

Sources of Funding
Tourism Powell River Society:$4,000
First Credit Union:$1,000
Total Budget: $10,000
Quick Facts: 

A comprehensive inventory, including a photographic inventory of signage and a book of maps indicating the location of all signs with GPS co-ordinates, identified all existing signage and enabled a gap analysis.

Tourism plays a key role in the diversification of the Sunshine Coast economy.  The directional signage  throughout the Sunshine Coast was tired, inadequate and misleading, and a lack of coordination between various stakeholders was  negatively impacting the tourism industry.  Proximity and linkages between the communities of the Sunshine Coast offers opportunities to create a consistent “resort-like” image by coordinating and standardizing tourism and key road signage.

The regional signage strategy includes directional and information signage for historic sites, Sechelt First Nations Reserve and its sites, natural attractions, recreational sites, trails, cultural facilities and underutilized attraction sites. Gaps in signage were identified and will be filled as the project progresses. A graphic designer helped establish and refine a visual identity for the region.

Through the creation and maintenance of attractive and informative signage, completed in 2014 the Sunshine Coast can ensure a consistent visual identity and foster a positive tourism image as they enhance visitor experience. This will strengthen the region as a destination for tourists contributing to the economic vitality of the Sunshine Coast. 

person years employment created (construction phase)
locally elected officials and MLAs working together
million annual provincial government revenue generated
post completion jobs created
dollars leveraged for every ICET dollar invested
million leveraged into the region
million disbursed
million committed
economic development projects
projects completed
projects in small (less than 5,000) communities
communities with ICET projects

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