Vancouver Island Trails Strategy Phase 2

Tourism Vancouver Island

Sources of Funding
ICET:$30,000
Government of BC:$20,000
Community and Regional Stakeholders:$10,000
Total Budget: $60,000
Quick Facts: 

The trail inventory shows that 89%, of the 250 trails inventoried, are covered by insurance.

Surveys show 50 per cent of tourists visiting Vancouver Island and the Sunshine Coast hike nearby scenic trails during their visit, despite the fact that less than 10 per cent cited visiting trails as a motivating factor for their visit. Part of this success is due to local community investment in trail development that visitors discover upon arrival at their destination. With a comprehensive regional strategic plan and effective tools matching travellers to trails, a larger number of visitors could be exploring the region’s beautiful, scenic outdoor opportunities.

Tourism Vancouver Island has undertaken a three-phase project to create a detailed strategic plan to effectively market, manage, and improve the hiking trails in the region. Phase 1 of the project created an inventory and user-friendly database of the 235 most market-ready trails in the region. With the data collected and evaluated, phase 2 is formulating a strategic plan aligning tourist expectations with the supply of trails here on the Island and Sunshine Coast. The project will coordinate stakeholder groups to develop trail inventory, improve marketing and promotion, create consistent mapping and trail difficulty-rating tools, and match trail type with their appropriate audience.

Hiking is a significant attractor for visitors and entrepreneurs seeking to relocate or launch a business in the region. People desire work-life balance, and with advances in technology like broadband internet, many companies no longer need to be in major metropolitan areas to succeed. Vancouver Island has the potential to be a world-leading hiking destination.This strategy is a premier pilot project with the capacity to be exported within the Province, country and abroad.

 

ICET By The Numbers

2,500
person years employment created (construction phase)

ICET By The Numbers

50
locally elected officials and MLAs working together

ICET By The Numbers

$10.4
million annual provincial government revenue generated

ICET By The Numbers

2,600
post completion jobs created

ICET By The Numbers

$4.6
dollars leveraged for every ICET dollar invested

ICET By The Numbers

$230
million leveraged into the region

ICET By The Numbers

$49.1
million disbursed

ICET By The Numbers

$50.9
million committed

ICET By The Numbers

185
economic development projects

ICET By The Numbers

150
projects completed

ICET By The Numbers

36%
projects in small (less than 5,000) communities

ICET By The Numbers

50+
communities with ICET projects

2017-18 Annual Report

Stay informed with our latest news!

* indicates required