Made on Vancouver Island Marketing (Island Good)

Vancouver Island Economic Alliance

Sources of Funding
ICET Contribution:$30,000
Vancouver Island Economic Alliance:$10,000
Economic Development Cowichan:$5,000
Comox Valley Economic Development Society:$5,000
BCFSA:$5,000
South Island Prosperity Project:$5,000
Total Budget: $60,000

Vancouver Island’s temperate climate and favourable soil conditions have given rise to a growing network of small-scale, specialty food producers and processors. While some of these products are stocked on grocery store shelves, they often fail to gain recognition by consumers as locally sourced items.

In 2018, the Vancouver Island Economic Alliance led a regional branding initiative to raise awareness about “made on Vancouver Island” products. The pilot project partnered with Quality Foods, Country Grocer, Thrifty Foods and Parallel 49 Grocers to deliver a point of sale promotional and multimedia campaign and provided baseline data on the sales of local products. Island products were identified with the Island Good logo, supplemented with a paid and earned media campaign that included launch events, radio, television, and print.

The pilot project ran over six-month in 45 grocery stores and made it easier for consumers to identify and purchase local products. Expanded awareness of products grown or produced on Vancouver Island will help strengthen the local food economy, and demand for made on Vancouver Island products.  The Island Good brand is now available to food producers and processors under licensing arrangements, and future plans will expand branding to a broader range of outlets and products.

ICET By The Numbers

2,500
person years employment created (construction phase)

ICET By The Numbers

50
locally elected officials and MLAs working together

ICET By The Numbers

$10.4
million annual provincial government revenue generated

ICET By The Numbers

3,650
post completion jobs created

ICET By The Numbers

$4.6
dollars leveraged for every ICET dollar invested

ICET By The Numbers

$236
million leveraged into the region

ICET By The Numbers

$50.5
million disbursed

ICET By The Numbers

$52.1
million committed

ICET By The Numbers

212
economic development projects

ICET By The Numbers

170
projects completed

ICET By The Numbers

36%
projects in small (less than 5,000) communities

ICET By The Numbers

50+
communities with ICET projects

2018-19 Annual Report

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