A new Ts’uubaa-asatx-led project places economic growth and cultural performances on stage at its waterfront gathering space.
Ts’uubaa-asatx Territory, Cowichan Lake, BC, March 27 2025: Ts’uubaa-asatx is leading a project to create Naas a to aks “Place of the Rising Sun”. By creating this year-round cultural hub, the project will drive significant economic growth for the region, offering new opportunities for artisans, performers, and local businesses to thrive through a new investment with Island Coastal Economic Trust.
Located on the waterfront of Cowichan Lake, the gathering hub will feature two pavilions, a main stage for cultural and community events, and a secondary stage for musical performances. The initial goal is to prominently showcase Ts’uubaa-asatx culture; however, the nation aims to build partnerships and extend opportunities to neighbouring nations and other ethnicities to celebrate cultural fusion.
The project reflects the vision of the Ts’uubaa-asatx, with formal support from Chief and Council, and enthusiastic collaboration from local partners. Using a diversified business model that includes event ticket sales, artisan rental fees, and food truck partnerships, the hub aims to develop sustainable income streams while also growing local businesses.
Central to the project’s vision is a commitment to Indigenous cultural expression and knowledge sharing. The two-stage design, complemented by a marketplace, will host performances, art exhibits, and language revitalization programs. Interpretive signage and educational programming will provide visitors with deeper insights into Indigenous culture and traditions, fostering greater cultural understanding and appreciation.
Once complete, the Naas a to aks “Place of the Rising Sun” development will support increased visitation through the busy summer months and encourage shoulder-season tourism. It will also complement the nation’s recent initiatives that include public art displays, a 108-berth marina, trail enhancements, washroom facilities, and expanded beach area.
The project targets a May 2026 completion. To learn more about this exciting initiative and stay updated on its progress, visit the Ts’uubaa-asatx First Nation website or follow us on Facebook.
Island Coastal Economic Trust will invest $185,000 with Ts’uubaa-asatx First Nation through its Capital and Innovation program. The project represents a $363,908 total investment into the region, focusing on cultural and nature-based tourism growth.
Quotes about the project:
“It has always been Ts’uubaa-asatx’s vision to honor our ancestors in bringing back and showcasing our rich culture. For too long our culture has been lost and it is exciting to see not only our culture, but other cultures as well to form an exciting hub of activity at our waterfront.” Chief Melanie Livingstone, Ts’uubaa-asatx
“This project will enhance the product offerings for those living and visiting Ts’uubaa-asatx (Lake Cowichan). By showcasing the diversity that Is present; it is the aim to continue to expand the waterfront throughout to provide a culturally vibrant and economically sustainable thriving environment.”- Aaron Hamilton, Operations Manager, Ts’uubaa-asatx
“Having an Indigenous-led hub like this in Cowichan will support our economy while creating opportunities to share and strengthen Indigenous culture and arts in the region. This will create more prosperity for the Ts’uubaa-asatx Nation and people across the Valley.” – Qwulti’stunaat Debra Toporowski, MLA, Cowichan Valley
“We’re grateful to be partnering and investing with Ts’uubaa-asatx First Nation to create this Indigenous-centred, inclusive year-round gathering space on Cowichan Lake. This new public space will uplift local businesses and foster Indigenous-led tourism in the Cowichan Valley. We look forward to visiting Naas a to aks ‘Place of the Rising Sun’ to experience cultural performances, continuing to deepen our understanding of Ts’uubaa-asatx culture as a good and long-term partner with the Nation.” – Brodie Guy, CEO, Island Coastal Economic Trust.
Media Contacts
Jeff Bartlett
Communications and Impact Manager
Island Coastal Economic Trust
jeff@islandcoastaltrust.ca
250-871-7797
Aaron Hamilton
Operations Manager
Ts’uubaa-asatx First Nation
aaron@lcfn.ca
1-250-749-3301
