Project Title:

Alert Bay Town Square

Project Organization:

Corporation of the Village of Alert Bay

Project Investment:

  • Island Coastal Economic Trust: $40,000
  • Total Budget: $268,116

Project Highlight:

Alert Bay is rejuvenating its Town Square to transform the community hub into an accessible, welcoming space that celebrates the Village’s culture and enhances its economy.

This project from the Village of Alert Bay focuses new infrastructure investment to transform a deteriorated, underutilized space into an inclusive, vibrant plaza designed in collaboration with ʼNa̱mg̱is First Nation.

Updates include the installation of solar-powered lighting, accessible picnic tables and benches, native plants, irrigation, and cultural features, including salmon insets, storyboard signage, and a large map of ʼNa̱mg̱is territory.

The Square provides space for weekly vendor markets, public gatherings, and cultural events, and is situated in a central, walkable location adjacent to key community services. It is host to annual Canada Day and Christmas events, along with a weekly local vendor market that also runs when cruise ships are docked.

The Trust is investing in the new Town Square through the Community Placemaking Program, in line with its Investment Priority of Entrepreneurs and Local Businesses.

Wellbeing Impact

The Trust invests in projects using a Wellbeing Impact Framework that looks beyond traditional economic metrics. This approach evaluates how each investment strengthens economic prosperity, cultural vitality, climate resilience, and social empowerment. By focusing on outcomes that matter to people and place, the Trust works to spur new investments that create meaningful, lasting benefits across Vancouver Island and the coast.

The revitalized Town Square will enhance the economic sustainability of the community by attracting visitors, supporting local vendors, and creating a welcoming environment for events and markets.

Economic Prosperity 

The project will result in:

  • 10 businesses expanding
  • One new social enterprise
  • Six local partnerships

Social Empowerment

The revitalized Town Square will generate:

  • Three temporary jobs
  • Improved accessibility for people with disabilities
  • Low-barrier income opportunities for entrepreneurs

Climate Resiliency

The project supports climate resiliency by:

  • Utilizing solar-powered lamps
  • Encouraging active transportation

Cultural Vitality

The project supports cultural vitality through:

  • A strong partnership with ʼNa̱mg̱is First Nation
  • Features that honour both the natural and cultural history of the area
  • A revitalized space for cultural gatherings and events
  • Opportunities for intergenerational participation in shared experiences