Project Title:

Modernization of Qualicum’s Historic Village Theatre

Project Organization:

ECHO Players Theatre Society

Project Investment:

  • Island Coastal Economic Trust: $10,000
  • Total Budget: $104,000

Project Highlight:

A vital upgrade to the historic Village Theatre in downtown Qualicum Beach will allow it to continue to play a central role in local arts, culture, and tourism.

The project is part of the ECHO Players 50th anniversary season and is an important step in their ongoing stewardship of the well-used and much-loved public venue, which has served the community for over 75 years.

This project will replace the aging theatre seating, with new, comfortable, and accessible seating that meets current standards. This upgrade is a critical improvement that will enhance audience experience, support inclusive access, and ensure the continued viability of the theatre as a welcoming space for performances, events, and community gatherings.

The Trust is investing in the Framework through the Community Placemaking Program, in line with its Investment Priority of Cultural and Nature-Based Tourism.

Wellbeing Impact

The Trust invests in projects using a Wellbeing Impact Framework that looks beyond traditional economic metrics. This approach evaluates how each investment strengthens economic prosperity, cultural vitality, climate resilience, and social empowerment. By focusing on outcomes that matter to people and place, the Trust works to spur new investments that create meaningful, lasting benefits across Vancouver Island and the coast.

The modernization of the Village Theatre will help sustain the long-term viability of a key heritage asset and cultural venue, preserving its role as a regional hub for creative and economic activity.

Economic Prosperity 

The project will contribute to economic prosperity through:

  • Five significant partnerships with:
    – Town of Qualicum Beach
    – Qualicum Beach Chamber of Commerce
    – Parksville Qualicum Beach Tourism
    – Centaur-Irwin
    – Shades of Colour
  • Increased attendance, facilitating cultural tourism and supporting local businesses by bringing patrons to nearby restaurants, shops, and accommodation

Social Empowerment

The project will promote social empowerment with:

  • Nine volunteer positions/265 volunteer hours

Cultural Vitality

The project will strengthen cultural vitality by:

  • Rejuvenating the only venue of its kind within 40 kilometres
  • Contributing to growing arts sector in the region
  • Providing space for cross-generational interactions