Project Title:

Matullia Lands Growth Framework

Project Organization:

Matullia Holdings LP

Project Investment:

  • Island Coastal Economic Trust: $30,000
  • Total Budget: $68,000

Project Highlight:

The Matullia Lands Growth Framework project will develop a comprehensive Economic Development and Partnership Strategy to guide the long-term redevelopment of the Matullia Lands in Victoria’s Rock Bay area. This strategy will identify strategic goals and partnerships, and establish an investment-ready roadmap to attract sustainable and inclusive growth.

Matullia Holdings LP is a 100% First Nations–owned limited partnership between the Songhees Nation and the Esquimalt Nation. The partnership oversees 7.8 acres of prime, waterfront land within the City of Victoria’s Industry, Arts, and Innovation District. Known as the Matullia Lands, this site holds profound cultural and historical significance as a traditional gathering place for southern Vancouver Island Nations.

This initiative is an essential first step in long-term planning for the Matullia Lands. The Framework will guide phased redevelopment and establish the foundation for meaningful economic, cultural, and environmental benefits for both the Nations and the region.

With a strong strategic foundation in place, the Nation will be positioned to steward the Matuilla Lands effectively, set clear strategic goals, strengthen organizational capacity, and ensure lasting success for generations to come.

The Trust is investing in the Framework through the Investment Readiness Program, in line with its Investment Priorities of Entrepreneurs and Local Businesses and Innovation and Technology.

Learn more: https://www.matullia.ca/

 

Wellbeing Impact

The Trust invests in projects using a Wellbeing Impact Framework that looks beyond traditional economic metrics. This approach evaluates how each investment strengthens economic prosperity, cultural vitality, climate resilience, and social empowerment. By focusing on outcomes that matter to people and place, the Trust works to spur new investments that create meaningful, lasting benefits across Vancouver Island and the coast.

The Matullia Lands Growth Framework will support long-term diversification of the regional economy and strengthen local business ecosystems by engaging industry, investors, and educational partners in collaborative planning and capacity-building initiatives. Because this initiative is focused on planning and strategy development, the impacts represent anticipated outcomes as the long-term vision for the site proceeds.

Economic Prosperity 

The project strengthens the local economy through:

  • Growth of diverse business ecosystem, including up to 10 new businesses and 10 new social enterprises
  • Five major partners and investors

Social Empowerment

The project will promote social empowerment with:

  • An estimated 80 permanent full-time jobs and 25 new permanent part-time jobs in later phases
  • 25 volunteer roles to support activation
  • Five new jobs during development stage

Climate Resiliency

The project will contribute to climate resiliency by:

  • Aligning with green building certifications and standards
  • Integrating climate change adaptation and resilience design
  • Redeveloping former contaminated industrial sites
  • Employing sustainable energy and water methods

Cultural Vitality

The project will strengthen cultural vitality by:

  • Creating public areas and gathering spaces
  • Incorporating Indigenous art, ceremony, and storytelling, including a planned Lekwungen Cultural Walkway
  • Hosting seasonal festivals, Indigenous markets, and cultural performances
  • Providing spaces and opportunities for youth mentorship, land-based learning, and intergenerational sharing