A comprehensive inventory, including a photographic inventory of signage and a book of maps indicating the location of all signs with GPS co-ordinates, identified all existing signage and enabled a gap analysis.
Tourism plays a key role in the diversification of the Sunshine Coast economy. The directional signage throughout the Sunshine Coast was tired, inadequate and misleading, and a lack of coordination between various stakeholders was negatively impacting the tourism industry. Proximity and linkages between the communities of the Sunshine Coast offers opportunities to create a consistent “resort-like” image by coordinating and standardizing tourism and key road signage.
The regional signage strategy includes directional and information signage for historic sites, Shishalh First Nations Reserve and its sites, natural attractions, recreational sites, trails, cultural facilities and underutilized attraction sites. Gaps in signage were identified and will be filled as the project progresses. A graphic designer helped establish and refine a visual identity for the region.
Through the creation and maintenance of attractive and informative signage, completed in 2014 the Sunshine Coast can ensure a consistent visual identity and foster a positive tourism image as they enhance visitor experience. This will strengthen the region as a destination for tourists contributing to the economic vitality of the Sunshine Coast.