As Campbell River diversifies toward tourism, technology and other industries, sufficient employment lands are necessary to enable growth in targeted sectors. Recognizing employment lands on Vancouver Island may be in short supply, the city commenced a plan to leverage its ample inventory as a competitive advantage to attract investment, and accommodate growth of existing businesses.
The Campbell River Employment Lands Strategy will develop a full inventory of existing industrial and commercial lands, along with an economic-focused land use strategy. The strategy will deliver a 20-year snapshot of socio-economic trends, SWOT analysis of available lands, and recommendations for highest-and-best use of lands.
The Employment Lands Strategy will support long-term land use planning and investment attraction for Campbell River to achieve its economic development objectives. Anticipated outcomes include increased capacity to attract and respond to investment, new opportunities for targeted investor marketing, and increased opportunities to support economic growth and diversification.