Overview
Port Alberni’s economy has historically been founded on industrial development, however, recent initiatives in secondary wood processing and aerospace manufacturing are diversifying opportunities for investment in the Alberni Valley. To maximize the potential from these initiatives, modern marketing tools were needed to showcase Port Alberni as an attractive location to invest and build a business.
This project, an investment attraction portal, has created new digital assets and an enhanced resource for investors to gather information about opportunities in Port Alberni. The portal expands the functionality of the Port Alberni website with an online business application form, smartphone functionality and videos that showcase the community’s attributes and favourable investment opportunities.
Port Alberni’s improved and expanded web presence will help leverage new investments in emerging sectors and supply chain opportunities. The project is expected to benefit the existing aerospace, value-added forestry and marine sectors, and increase capacity to respond and capture prospective investment. The project website (www.chooseportalberni.ca)was launched in early 2021.
Project Details
Project Impact
The Trust invests in projects using a Wellbeing Impact Framework that looks beyond traditional economic metrics. This approach evaluates how each investment strengthens economic prosperity, cultural vitality, climate resilience, and social empowerment. By focusing on outcomes that matter to people and place, the Trust works to spur new investments that create meaningful, lasting benefits across Vancouver Island and the coast.