Overview
The District of Ucluelet is among many small working harbour communities that have experienced a decline in the resource sector in recent years. In a 2012 economic development strategy, Ucluelet identified key areas for diversification including tourism, expanding marine-related services, and business retention and expansion activities.
Launched in Fall 2017, the Ucluelet Business and Employment – Retention and Expansion program (UBERE) delivers new support to the local business community. The year-long initiative involved a comprehensive consultation with over 140 businesses, youth and First Nations to identify challenges and opportunities for business development, create new supports, and deliver program components.
Specific deliverables include new educational supports for businesses and entrepreneurs, a youth work-experience program, a tourism asset retention program, and a business conference and trade show. The project is anticipated to encourage existing business growth, create new employment, and strengthen new business development.
Project Details
Project Impact
The Trust invests in projects using a Wellbeing Impact Framework that looks beyond traditional economic metrics. This approach evaluates how each investment strengthens economic prosperity, cultural vitality, climate resilience, and social empowerment. By focusing on outcomes that matter to people and place, the Trust works to spur new investments that create meaningful, lasting benefits across Vancouver Island and the coast.