Cowichan Lake Region Tourism Action Plan

Community Futures Cowichan

Sources of Funding
ICET Contribution:$10,000
Rural Dividend Fund:$96588
Community Futures Cowichan:$5,000
Total Budget: $111,588

Recent curtailments in forestry, including the loss of the Youbou Sawmill in 2001, has resulted in a decline of employment and income in the Lake Cowichan Region. Meanwhile, seasonal tourism continues to grow as an economic driver. In 2016 the Region became home to Lake Town Ranch, a major outdoor music and events venue that attracts over 10,000 visitors annually. Considered an economic leverage point, the venue created an opportunity for new tourism product development, extended stays and investment attraction.

Building on the results of an early 2017 assessment and community consultation, the Cowichan Lake Tourism Action Plan leverages the community's natural tourism assets into a year-round tourism season. This Action Plan focuses on tourism product and infrastructure development, building-out cycling, hiking, and water sports activities, making Cowichan Lake the “go-to” destination for these experiences.

The project, completed in January 2019, identified investment opportunities needed to build out the tourism season. Proposals for pathways identified as major gaps for cyclists and walkers were identified, including a 2km long path from the Cowichan Lake First Nations Water Sports Center to the town center. The project also identified partnership opportunities between government, business, First Nations, and other stakeholders that can be developed to create new tourism product development and collaboration.

ICET By The Numbers

2,500
person years employment created (construction phase)

ICET By The Numbers

50
locally elected officials and MLAs working together

ICET By The Numbers

$10.4
million annual provincial government revenue generated

ICET By The Numbers

2,750
post completion jobs created

ICET By The Numbers

$4.6
dollars leveraged for every ICET dollar invested

ICET By The Numbers

$246
million leveraged into the region

ICET By The Numbers

$52.3
million disbursed

ICET By The Numbers

$55.2
million committed

ICET By The Numbers

230
economic development projects

ICET By The Numbers

210
projects completed

ICET By The Numbers

36%
projects in small (less than 5,000) communities

ICET By The Numbers

50+
communities with ICET projects

2020-2021
ANNUAL REPORT

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