ÉCONOMUSÉE® BC Artisans at Work - Phase 2

Société de développement économique de la Colombie-Britannique

Sources of Funding
ICET:$56,650
BC Ministry of Jobs, Tourism and Innovation:$101,500
Artisan Enterprises:$37,860
Invest Agriculture Foundation:$22,400
RDEE Canada:$12,750
In Kind Contribution:$4,188
Total Budget: $235,348
Quick Facts: 

An estimated 12.4 permanent local jobs will be directly and indirectly supported by the new ÉCONOMUSÉE® sites.

Experiential and cultural tourism are on the rise in BC. In the Vancouver Island-Sunshine Coast region, there are a variety of artisanal products and experiences that can benefit from further product development, marketing and outreach. With the creation of Merridale Ciderworks (Cobble Hill) and Hazelwood Herb Farm (Ladysmith), ICET supported the first phase of an ÉCONOMUSÉE® network in the region in 2011/2012.

The ÉCONOMUSÉE® BC Artisans at Work project offers direct support to small artisan businesses by providing them with tools to guide development of their tourism product and transform their workshops into interactive and authentic visitor experiences. In 2014, Phase 2 was launched, adding 7 additional sites to the first 2 pilot sites, developing a cluster of sites and viable network. The funding assisted with site development and interpretation, as well as support marketing and publicity campaigns and media outreach strategies.

Completed in March 2018, the ÉCONOMUSÉE® BC Artisans at Work project has expanded the network to include a wide range of artisans. New ÉCONOMUSÉE® sites completed to date include: Mary Fox Pottery (Ladysmith), Tofino Cedar Furniture (Tofino), Wayward Distillation House (Courtenay), Townsite Brewery (Powell River) and Folki Herbs (Duncan). Benefits of the ÉCONOMUSÉE® network model include longer stays for tourists, more local spending and a deeper understanding of a region -- all of which lead to return visits and positive word-of-mouth. Estimated impacts for the second phase of this project include 12.4 permanent local jobs, directly and indirectly supported by the new ÉCONOMUSÉE® sites.

ICET By The Numbers

2,500
person years employment created (construction phase)

ICET By The Numbers

50
locally elected officials and MLAs working together

ICET By The Numbers

$10.4
million annual provincial government revenue generated

ICET By The Numbers

2,750
post completion jobs created

ICET By The Numbers

$4.6
dollars leveraged for every ICET dollar invested

ICET By The Numbers

$246
million leveraged into the region

ICET By The Numbers

$52.3
million disbursed

ICET By The Numbers

$55.2
million committed

ICET By The Numbers

230
economic development projects

ICET By The Numbers

210
projects completed

ICET By The Numbers

36%
projects in small (less than 5,000) communities

ICET By The Numbers

50+
communities with ICET projects

2020-2021
ANNUAL REPORT

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