BC Farmers' Market Trail

BC Association of Farmers’ Markets

Sources of Funding
ICET Contribution:$30,000
Destination BC:$30,000
Sunshine Coast Tourism:$6,000
Tourism Vancouver Island:$6,000
Total Budget: $72,000

A growing network of small, local food producers, in combination with changing consumer demand is leading to a surge in local farmers’ markets and the agritourism sector in the region. Launched by the BC Association of Farmers’ Markets, the BC Farmers’ Market Trail provides maps, itineraries and other information to support trip planning to more than 145 farmers’ markets across the province. In 2018, the BC Farmers’ Market Trail was expanded to include enhanced regional profiles, with the goal of having one for each region in the province.

This project will expand the BC Farmers’ Market Trail with a regional showcase for the Island and Sunshine Coast, highlighting 33 farmers’ markets with in-depth features on markets, in-season products and profiles of farmers. As visual and narrative content is developed, a social media campaign and media strategy will be implemented to support agri-food tourism across the Island and Sunshine Coast.

Through enhanced collaboration and promotional resources, this project will strengthen the connection between local farmers and the region’s growing agritourism sector. The project is anticipated to increase the overall number of visitors to farmers’ markets within the region, positively impacting revenues for food producers, as well as other tourism supporting businesses. The online content will be fully launched by December 2019.

ICET By The Numbers

2,500
person years employment created (construction phase)

ICET By The Numbers

50
locally elected officials and MLAs working together

ICET By The Numbers

$10.4
million annual provincial government revenue generated

ICET By The Numbers

3,650
post completion jobs created

ICET By The Numbers

$4.6
dollars leveraged for every ICET dollar invested

ICET By The Numbers

$236
million leveraged into the region

ICET By The Numbers

$50.5
million disbursed

ICET By The Numbers

$52.1
million committed

ICET By The Numbers

212
economic development projects

ICET By The Numbers

170
projects completed

ICET By The Numbers

36%
projects in small (less than 5,000) communities

ICET By The Numbers

50+
communities with ICET projects

2019-2020 ANNUAL REPORT

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