Project Title:

Port McNeill Downtown Improvement Plan

Project Organization:

Town of Port McNeill

Project Investment:

  • Island Coastal Economic Trust: $15,000
  • Applicant Equity: $15,000
  • Total Budget: $30,000

Project Highlight:

Port McNeill is an ecotourism adventure destination and is considered as the gateway to the Broughout Archipelago.

This project is a result of a previous Trust-supported Economic Development Plan that identified “improved quality of life” as a key factor in making Port McNeill more appealing.

To make the oceanfront community of Port McNeill more enticing and economically thriving for young workers, families, and visitors, the Town hired an international destination development expert. Alongside his team, the expert went onsite to assess 60 key elements, including public art, historical attractions, pedestrian accessibility, cultural activities, business hours and internet accessibility. A community-wide meeting followed to discuss ways of capitalizing on its potential for business, arts, culture, visitor, and innovation opportunities.

The Assessment Report, delivered in May 2020, provides more than 75 ideas on how Port McNeil can become a stronger, year-round destination to live, raise a family, work, invest in, bring a business, and encourage visitation. Findings such as improving curb appeal, signage, online presence, and wayfinding are short-term suggestions, while other proposals, such as creating a public plaza and pavilion are longer-term projects to consider.

Island Coastal Economic Trust approved funding for this project in 2019 through the Investment Readiness program.